Michele Slobin-Apprille is a visionary leader in the realm of brand strategy and creative direction, serving as the founder and creative director of Gryphon Design Strategy. With a wealth of experience that spans across healthcare, technology, and consumer/lifestyle markets, Michele has carved a niche for...
Michele Slobin-Apprille is a visionary leader in the realm of brand strategy and creative direction, serving as the founder and creative director of Gryphon Design Strategy. With a wealth of experience that spans across healthcare, technology, and consumer/lifestyle markets, Michele has carved a niche for herself by helping brands articulate their identities and resonate deeply with their target audiences. At Gryphon, she spearheads key projects that focus on user-centered design and visual brand identity, ensuring that each brand not only stands out but also fosters a strong emotional connection with its customers.
Her extensive background as an apparel design director for industry giants like Nike and the Adidas Group equips her with a unique perspective on brand development. Michele leverages her expertise in fashion design, trend analysis, and textiles to guide startups and established companies alike in creating innovative product experiences that captivate consumers. By integrating her skills in graphic design and concept development, she crafts memorable branding strategies that activate customers across print, digital, and social media platforms.
Michele’s passion for elevating brands is evident in her hands-on approach to each project, where she collaborates closely with clients to understand their vision and goals. This commitment to cultivating brand heat and affiliation has positioned Gryphon Design Strategy as a go-to agency for organizations looking to enhance their market presence. With a keen eye for trends and a deep understanding of consumer behavior, Michele continues to push the boundaries of what’s possible in brand strategy, making her a sought-after expert in the industry.