Michele Girelli currently serves as the CEO for South Asia at Max Mara Fashion Group, where he plays a pivotal role in shaping the brand's strategic direction and operational excellence across the region. With a robust background in retail and business development, Michele has been...
Michele Girelli currently serves as the CEO for South Asia at Max Mara Fashion Group, where he plays a pivotal role in shaping the brand's strategic direction and operational excellence across the region. With a robust background in retail and business development, Michele has been instrumental in driving the growth of Max Mara's presence in Mainland China, a key market within the APAC region. His expertise in business strategy and merchandising has enabled him to effectively navigate the complexities of the fashion industry, ensuring that the brand not only meets but exceeds consumer expectations.
Under Michele's leadership, Max Mara has launched several key projects aimed at enhancing its e-commerce capabilities and expanding its wholesale distribution channels. His innovative approach to business planning has led to the successful integration of digital strategies that resonate with the modern consumer, particularly in the fast-paced landscape of the fashion market. Michele's keen understanding of the interplay between fashion trends and consumer behavior has allowed him to curate collections that reflect the brand's heritage while appealing to the contemporary shopper.
Moreover, Michele's experience in FMCG and interior design complements his role at Max Mara, as he emphasizes the importance of creating immersive retail environments that enhance the customer experience. His commitment to sustainability and ethical business practices further underscores his vision for the brand, positioning Max Mara as a leader in responsible fashion. As he continues to drive growth and innovation, Michele Girelli remains a key figure in the evolution of Max Mara Fashion Group in South Asia, setting new benchmarks for excellence in the industry.
