Michele Bassez, as the Owner of WIC nv, has established a formidable presence in the promotional textiles industry, specializing in B2B distribution. With a keen focus on providing high-quality apparel solutions, Michele oversees a diverse portfolio that includes well-known brands such as B&C, Pen Duick,...
Michele Bassez, as the Owner of WIC nv, has established a formidable presence in the promotional textiles industry, specializing in B2B distribution. With a keen focus on providing high-quality apparel solutions, Michele oversees a diverse portfolio that includes well-known brands such as B&C, Pen Duick, Atlantis, and Target Caps, alongside the proprietary brand Bassimo. Under her leadership, WIC nv has become a trusted partner for printers, embroiders, and resellers, delivering a wide range of products that encompass t-shirts, polo shirts, sweaters, jackets, and bodywarmers.
Michele's expertise in textiles and sportswear is complemented by her strategic acumen in business management, allowing her to navigate the complexities of the apparel market effectively. She is particularly adept at understanding client needs and tailoring solutions that enhance brand visibility and customer engagement. One of the key projects currently underway at WIC nv is the expansion of their custom-made design service, which empowers clients to create unique, branded merchandise that stands out in a competitive landscape.
Her commitment to excellence is reflected in her belief that "the only place where success comes before work is in the dictionary," a mantra that drives her and her team to consistently deliver exceptional results. Michele's insights into the intersection of textiles and business strategy not only position WIC nv as a leader in the industry but also foster strong relationships with clients, ensuring their promotional needs are met with creativity and precision. As she continues to innovate and adapt to market trends, Michele Bassez remains a pivotal figure in the promotional textiles sector, dedicated to driving success for her clients and her company alike.
