Michele Appelgate serves as the Director of Marketing and Communications at the Ivy College of Business at Iowa State University, where her extensive background in journalism and storytelling informs her strategic approach to higher education marketing. With over a decade of experience as a newspaper...
Michele Appelgate serves as the Director of Marketing and Communications at the Ivy College of Business at Iowa State University, where her extensive background in journalism and storytelling informs her strategic approach to higher education marketing. With over a decade of experience as a newspaper reporter, Michele has honed her ability to connect with diverse audiences, crafting compelling narratives that resonate and inspire. This unique skill set is invaluable in her current role, where she leads initiatives to enhance the college's visibility and engagement through innovative marketing strategies and effective communication.
At the Ivy College of Business, Michele spearheads key projects that focus on elevating the college's brand and fostering a vibrant community. Her expertise in publications and written communication allows her to produce high-quality content that highlights the achievements of faculty, students, and alumni, while also promoting the college's commitment to diversity and inclusion. Michele's strategic mindset is evident in her implementation planning, ensuring that each marketing campaign aligns with the college's broader goals and objectives.
In addition to traditional marketing channels, Michele leverages social media platforms to engage with prospective students and stakeholders, utilizing her knowledge of Facebook and other digital tools to create a dynamic online presence. Her leadership skills enable her to collaborate effectively with cross-functional teams, driving initiatives that not only enhance the college's reputation but also contribute to a culture of excellence and innovation. Through her work, Michele continues to tell the compelling story of the Ivy College of Business, showcasing its impact on the lives of students and the broader community.
