Michalina Bidzinska is a dynamic User Experience Strategist and Designer at Fortnum & Mason, where she plays a pivotal role in shaping the customer journey through innovative and culturally attuned design solutions. With her multilingual capabilities, she seamlessly navigates diverse user needs, ensuring that every...
Michalina Bidzinska is a dynamic User Experience Strategist and Designer at Fortnum & Mason, where she plays a pivotal role in shaping the customer journey through innovative and culturally attuned design solutions. With her multilingual capabilities, she seamlessly navigates diverse user needs, ensuring that every touchpoint reflects the brand's commitment to excellence and customer satisfaction. Currently, Michalina leads end-to-end design projects, where she not only crafts and implements a comprehensive UX strategy but also mentors a direct report, fostering a collaborative environment that drives project success.
Her expertise lies in conducting in-depth web analysis and user research, which allows her to uncover valuable insights that enhance usability and promote business growth. By designing and optimizing customer journeys across Fortnum & Mason's digital platforms, Michalina ensures that users have a seamless and engaging experience, whether they are browsing for gourmet treats or exploring the brand's rich heritage. Her proficiency in tools like Contentsquare and her background in Human-Computer Interaction empower her to create insight-driven products that resonate with customers on a deeper level.
In addition to her technical skills in UX design and interactive computing, Michalina's leadership abilities and passion for design writing enable her to communicate complex ideas effectively, making her a key asset to the Fortnum & Mason team. As she continues to push the boundaries of user experience, Michalina remains dedicated to bridging the gap between businesses and customers, driving growth through thoughtful, user-centered design.
