As the Senior Director of Market Research & Customer Insights at Fiverr, Michal Levi leverages over 25 years of extensive experience in global customer insights, market research, and quantitative UX to drive strategic initiatives that enhance user experience and business outcomes. Michal leads a centralized...
As the Senior Director of Market Research & Customer Insights at Fiverr, Michal Levi leverages over 25 years of extensive experience in global customer insights, market research, and quantitative UX to drive strategic initiatives that enhance user experience and business outcomes. Michal leads a centralized research department that serves as the backbone of Fiverr's decision-making process, providing in-depth data analysis and actionable insights that inform product development and marketing strategies across the organization.
Under Michal's leadership, the team has successfully executed key projects that align with Fiverr's mission to empower freelancers and businesses alike. By implementing robust Voice of the Customer (VOC) programs and developing comprehensive consumer insights frameworks, Michal has transformed how Fiverr understands and responds to its diverse user base. This includes pioneering innovative methodologies in behavioral analytics and online research, which have proven invaluable in navigating the competitive landscape of the gig economy.
Michal's expertise extends to managing complex B2B and B2C environments, where he has built research departments from the ground up, fostering a culture of data-driven decision-making. His thought leadership in mixed-method research approaches has positioned Fiverr to stay ahead of market trends and customer expectations, ensuring that new products and features resonate with users from the outset.
In an era where customer experience is paramount, Michal's role is critical in translating insights into tangible business strategies. By harnessing competitive intelligence and social media measurement, he empowers Fiverr to not only meet but exceed user expectations, solidifying its reputation as a leader in the freelance marketplace.
