Michael Wiltgen serves as the Sr. Director of Merchandising at L&R DISTRIBUTORS, where he leverages over 25 years of extensive experience in supporting leading global omni-channel retailers. In this newly created role, Michael is responsible for overseeing the Field Merchandising Team across the United States,...
Michael Wiltgen serves as the Sr. Director of Merchandising at L&R DISTRIBUTORS, where he leverages over 25 years of extensive experience in supporting leading global omni-channel retailers. In this newly created role, Michael is responsible for overseeing the Field Merchandising Team across the United States, which includes three Regional Managers, 40 District Managers, and a robust team of 500 representatives. His leadership is crucial in executing merchandising strategies that enhance brand visibility and drive sales across diverse retail environments, including grocery, drug, and independent stores.
Michael's expertise lies in developing innovative planograms and multi-channel marketing strategies that align with the unique needs of each retail partner. He is adept at promotional planning and analysis, ensuring that each initiative not only resonates with consumers but also delivers measurable results. His strategic approach to change management and vendor relationships has been instrumental in fostering collaboration and driving operational excellence within the team.
Currently, Michael is spearheading key projects aimed at updating merchandising standards and enhancing training programs for the Field Team. By focusing on coaching and communication, he empowers his team to execute merchandising excellence at the store level, ultimately contributing to sustainable, profitable growth for L&R DISTRIBUTORS. His innate ability to anticipate market trends and consumer preferences positions him as a valuable asset in navigating the complexities of the retail landscape, ensuring that the company remains competitive and responsive to evolving market demands.
