Michael Wilkinson is a dynamic and innovative leader, currently serving as the Co-Founder and Chief Executive Officer of EVERYTHING, where he is at the forefront of transforming financial literacy and engagement for Generation Z. With over 12 years of experience in founding and scaling technology...
Michael Wilkinson is a dynamic and innovative leader, currently serving as the Co-Founder and Chief Executive Officer of EVERYTHING, where he is at the forefront of transforming financial literacy and engagement for Generation Z. With over 12 years of experience in founding and scaling technology businesses, Michael has honed his expertise in creating impactful solutions that resonate with younger audiences. His previous role as part of Crowdcube's founding team equipped him with invaluable insights into navigating the complexities of financial markets, particularly during challenging economic times. Under his leadership, Crowdcube emerged as one of Europe's most successful retail investment platforms, successfully raising over £1 billion for 1,250 companies.
At EVERYTHING, Michael is spearheading the development of a groundbreaking payments, saving, and education app that leverages principles of behavioral economics to make money management engaging and accessible. By gamifying financial habits and incorporating benefit-weighted rewards, the app not only incentivizes positive money behaviors but also fosters a sense of community among users. Michael’s hands-on approach and strong work ethic set high performance standards, empowering his team to take ownership of their roles and drive innovation.
His skill set encompasses cross-functional collaboration, product strategy, and marketing campaigns, all of which are essential in executing the company’s vision. Michael’s attention to detail and strategic mindset ensure that key performance indicators are met, while his leadership style cultivates an environment where creativity and accountability thrive. As he continues to lead EVERYTHING, Michael remains committed to making financial literacy fun, social, and accessible for the next generation.
