As the Vice President of Marketing at Wildeck, Inc., Michael Troka plays a pivotal role in shaping the company's brand narrative and driving its market presence within the material handling industry. With over three decades of extensive experience, Michael leads a dynamic marketing team that...
As the Vice President of Marketing at Wildeck, Inc., Michael Troka plays a pivotal role in shaping the company's brand narrative and driving its market presence within the material handling industry. With over three decades of extensive experience, Michael leads a dynamic marketing team that is dedicated to innovating and enhancing the visibility of Wildeck's diverse product offerings, including mezzanines, vertical reciprocating lifts, access solutions, and guarding products. His strategic oversight of a $2 million budget allows for the execution of meticulously crafted brand activation plans that not only resonate with existing customers but also attract new clientele.
Michael's expertise in customer relationship management (CRM) and competitive analysis has been instrumental in developing strategic partnerships that amplify Wildeck's market reach. His creative strategy and direction ensure that marketing initiatives are not only effective but also align with the company's vision and goals. As a member of the Senior Leadership Team, he collaborates closely with other executives to drive strategic planning and foster a culture of innovation within the organization.
Under Michael's leadership, Wildeck has embraced a data-driven approach to marketing, leveraging insights from marketing research to inform decision-making and optimize campaign performance. His proficiency in social media and account management has further enhanced the company's engagement with its target audience, positioning Wildeck as a thought leader in the material handling sector. Through his commitment to excellence and a keen understanding of market dynamics, Michael Troka continues to steer Wildeck, Inc. toward sustained growth and success in a competitive landscape.
