As the Ecommerce Director for Amazon at Reckitt, Michael Stitt is strategically positioned at the intersection of digital innovation and consumer engagement within the fast-moving consumer goods (FMCG) sector. With a robust background spanning over seven years, Michael has honed his expertise in leveraging digital...
As the Ecommerce Director for Amazon at Reckitt, Michael Stitt is strategically positioned at the intersection of digital innovation and consumer engagement within the fast-moving consumer goods (FMCG) sector. With a robust background spanning over seven years, Michael has honed his expertise in leveraging digital marketing strategies to enhance customer experiences and drive significant growth for Reckitt's powerhouse brands, including Lysol, Mucinex, and Enfamil. His role involves not only optimizing Reckitt's presence on Amazon but also fostering strong relationships with key stakeholders to ensure that the brand resonates with consumers in a highly competitive marketplace.
Michael's commitment to understanding retail and consumer behavior allows him to anticipate market trends and adapt strategies accordingly, ensuring that Reckitt remains at the forefront of ecommerce. His analytical skills and dyslexic thinking enable him to approach challenges from unique angles, fostering innovative solutions that enhance customer engagement and drive sales. By focusing on strategic business initiatives, he has successfully implemented programs that elevate the customer experience, ultimately leading to increased brand loyalty and revenue growth.
Key projects under Michael's leadership have included the development of targeted digital marketing campaigns and the optimization of product listings to enhance visibility and conversion rates on Amazon. His negotiation skills and financial education further empower him to navigate complex business landscapes, ensuring that Reckitt's ecommerce strategies align with overall corporate objectives. As he continues to shape the future of ecommerce at Reckitt, Michael remains dedicated to making a meaningful impact on the lives of consumers worldwide through the brands they trust.
