Michael Stenderup serves as the Vice President of Marketing & Digital at Arla Foods, where he leverages over 18 years of extensive experience in the consumer goods and FMCG sectors. His career has been marked by significant roles at renowned companies such as LEGO and...
Michael Stenderup serves as the Vice President of Marketing & Digital at Arla Foods, where he leverages over 18 years of extensive experience in the consumer goods and FMCG sectors. His career has been marked by significant roles at renowned companies such as LEGO and Carlsberg, where he honed his expertise in marketing leadership, innovation, and sustainability. At Arla, Michael is at the forefront of transforming the marketing organization, leading a team of 450 marketers towards a consumer-centric, purpose-driven, and digital-first approach.
One of his key responsibilities is to future-proof Arla's marketing strategies by embedding digital maturity within the commercial framework. This involves building comprehensive digital consumer ecosystems that enhance engagement and drive brand loyalty. Michael is also instrumental in commercializing Arla's sustainability transformation, ensuring that sustainability is not just a corporate initiative but a core element of the brand's identity. By embedding sustainability into Arla's marketing strategies, he is helping to position the company as a leader in responsible consumption within the food industry.
Additionally, Michael is spearheading innovative projects such as "The Barn," which aims to foster creativity and collaboration among marketers, ensuring that Arla remains agile and responsive to market changes. His deep understanding of customer insights, brand management, and market analysis allows him to craft compelling marketing strategies that resonate with consumers while driving business growth. Under his leadership, Arla Foods is not only enhancing its brand presence but also setting new standards in sustainable marketing practices within the FMCG landscape.
