Michael Skubic, the visionary Founder of Old Harbor Distilling Co, has successfully carved out a niche in the competitive landscape of craft spirits in San Diego's East Village. With a unique background that spans whiskey, beer, and finance, Michael's journey reflects a deep passion for...
Michael Skubic, the visionary Founder of Old Harbor Distilling Co, has successfully carved out a niche in the competitive landscape of craft spirits in San Diego's East Village. With a unique background that spans whiskey, beer, and finance, Michael's journey reflects a deep passion for distilling and entrepreneurship. His mantra, "Whiskey is what beer wants to be when it grows up," encapsulates his belief in the artistry and complexity of whiskey production, which he has brought to life through his distillery.
At Old Harbor Distilling Co, Michael has spearheaded key projects that emphasize quality and innovation. Under his leadership, the distillery has launched a range of artisanal spirits that highlight local ingredients and traditional distilling methods, appealing to both connoisseurs and casual drinkers alike. His expertise in marketing strategy and social media marketing has played a pivotal role in building the brand's presence, engaging a community of whiskey enthusiasts through compelling storytelling and immersive events.
Michael's skills extend beyond the distillery; his proficiency in sales management and public speaking has allowed him to effectively communicate the brand's vision and values to a broader audience. By leveraging his social networking capabilities, he has fostered partnerships within the industry, enhancing Old Harbor's reputation as a leader in craft distilling. As he continues to navigate the evolving landscape of the spirits industry, Michael remains committed to pushing the boundaries of flavor and craftsmanship, ensuring that Old Harbor Distilling Co remains at the forefront of innovation in whiskey production.
