Michael Shiverdecker is a seasoned professional in the broadcast industry, currently serving as the Promotion Director at NPG of Idaho. With over 23 years of experience in both radio and television, Michael has honed his expertise in creating compelling promotional content that resonates with audiences....
Michael Shiverdecker is a seasoned professional in the broadcast industry, currently serving as the Promotion Director at NPG of Idaho. With over 23 years of experience in both radio and television, Michael has honed his expertise in creating compelling promotional content that resonates with audiences. His role encompasses directing promotions for the market's leading television news products, where he leverages his skills in creative writing and storytelling to craft engaging narratives that elevate brand visibility and viewer engagement.
At NPG of Idaho, Michael is at the forefront of innovative marketing strategies, utilizing his proficiency in commercial production to quickly generate effective promotional spots that captivate viewers and listeners alike. His adeptness with industry-standard tools such as Avid, VoxPro, and AudioVault allows him to seamlessly blend creativity with technical precision, ensuring that each project is not only visually appealing but also strategically sound.
Michael's strong organizational skills and analytical mindset enable him to assess market trends and audience preferences, allowing him to tailor promotions that drive ratings and enhance the station's competitive edge. His commitment to excellence is evident in every project he undertakes, whether it’s a high-energy radio promotion or a thought-provoking television spot. With a passion for adventure that fuels his creativity, Michael is dedicated to pushing the boundaries of traditional broadcasting, making each month an opportunity for fresh ideas and innovative campaigns that keep audiences engaged and informed.
