Michael Piscopo serves as the Director of Visitmalta.com at the Malta Tourism Authority, where he leverages over thirty years of extensive experience in tourism destination marketing to elevate Malta's global presence. His role encompasses a broad spectrum of responsibilities, including corporate communications, public relations, and...
Michael Piscopo serves as the Director of Visitmalta.com at the Malta Tourism Authority, where he leverages over thirty years of extensive experience in tourism destination marketing to elevate Malta's global presence. His role encompasses a broad spectrum of responsibilities, including corporate communications, public relations, and the management of all digital media platforms. Under his leadership, Visitmalta.com has transformed into a vital resource for travelers, showcasing the rich cultural heritage, stunning landscapes, and vibrant experiences that Malta has to offer.
Michael's expertise in promotions and social media marketing has been instrumental in crafting compelling narratives that resonate with diverse audiences. His strategic oversight of online activities and social media presence has not only enhanced engagement but also positioned Malta as a must-visit destination in the competitive tourism landscape. He is adept at utilizing tools like Photoshop and photography to create visually appealing content that captures the essence of Malta.
In addition to his digital marketing prowess, Michael excels in change management and project planning, skills that have proven invaluable in navigating the evolving tourism sector. His extensive international experience, having worked in major cities such as Amsterdam, New York, and London, enriches his understanding of global tourism trends and consumer behavior. As he continues to lead key projects aimed at enhancing Malta's visibility and attractiveness, Michael Piscopo remains a pivotal figure in shaping the future of tourism in Malta, ensuring that the island remains a top choice for travelers worldwide.
