Michael Pas is a seasoned Freelance Digital Analytics Consultant with a robust expertise in leveraging data to drive conversion optimization strategies. Currently, he specializes in implementing Google Analytics 4 (GA4), Google Tag Manager, and server-side tracking solutions, ensuring that businesses can effectively capture and analyze...
Michael Pas is a seasoned Freelance Digital Analytics Consultant with a robust expertise in leveraging data to drive conversion optimization strategies. Currently, he specializes in implementing Google Analytics 4 (GA4), Google Tag Manager, and server-side tracking solutions, ensuring that businesses can effectively capture and analyze user behavior across various digital platforms. His proficiency in Google Consent Mode further enhances his ability to navigate the complexities of data privacy while maximizing analytics capabilities.
In his role, Michael has successfully led key projects that focus on creating sustainable, data-driven strategies tailored to meet the unique needs of his clients. By utilizing advanced data analysis techniques and visualization tools like Tableau, he helps organizations make informed decisions that enhance their marketing intelligence. His hands-on approach includes conducting workshops that empower teams to understand and utilize digital marketing insights, enabling them to optimize their campaigns and improve overall performance.
Michael's diverse skill set encompasses segmentation, social media marketing, and SQL, allowing him to craft comprehensive strategies that integrate seamlessly across multiple channels. Whether you are looking to refine your existing analytics framework or embark on a new digital marketing initiative, Michael is available for interim, freelance, or consultancy roles. His commitment to delivering actionable insights and fostering a data-centric culture makes him an invaluable partner for businesses aiming to thrive in today’s competitive landscape. For inquiries, reach out to him at [email protected].
