Michael M. is a seasoned digital marketing professional currently serving as the Senior Paid Social Specialist at 2U, where he leverages over seven years of experience to drive impactful advertising strategies for university partners. In this pivotal role, Michael spearheads comprehensive digital advertising campaigns across...
Michael M. is a seasoned digital marketing professional currently serving as the Senior Paid Social Specialist at 2U, where he leverages over seven years of experience to drive impactful advertising strategies for university partners. In this pivotal role, Michael spearheads comprehensive digital advertising campaigns across major platforms, including Facebook, LinkedIn, X (formerly Twitter), and Google, effectively managing a substantial monthly budget exceeding $300,000, which totals an impressive $3.3 million annually. His expertise in paid social advertising is complemented by a strong foundation in marketing analytics, allowing him to craft data-driven strategies that enhance return on ad spend (ROAS) and maximize campaign performance.
Michael's commitment to excellence is evident in his development of detailed analytical reports that empower media buyers to make informed decisions. By employing advanced data analysis techniques, he identifies trends and insights that inform strategic planning and optimize advertising efforts. His proficiency in tools such as Tableau and Facebook Ads Manager enables him to visualize complex data sets and communicate actionable insights to stakeholders effectively.
In addition to his analytical prowess, Michael is adept at multitasking and problem-solving, ensuring that he meets the dynamic demands of the digital marketing landscape. His creative skills, honed through experience with Adobe Photoshop and Apple iMove, allow him to contribute to compelling ad creatives that resonate with target audiences. Passionate about staying ahead of industry trends, Michael continuously seeks opportunities for professional development, ensuring that his strategies remain innovative and effective in an ever-evolving digital landscape.
