Michael Scott Laderman serves as the Director of Public Relations and Marketing at Orlando Shakes, a prominent regional theater in Central Florida, in partnership with the University of Central Florida (UCF). In this pivotal role, Michael is responsible for shaping the theater's public image and...
Michael Scott Laderman serves as the Director of Public Relations and Marketing at Orlando Shakes, a prominent regional theater in Central Florida, in partnership with the University of Central Florida (UCF). In this pivotal role, Michael is responsible for shaping the theater's public image and driving audience engagement through innovative marketing strategies and comprehensive public relations initiatives. His expertise spans a wide array of areas, including crisis communications, social media management, and brand development, allowing him to effectively navigate the dynamic landscape of the performing arts industry.
Under Michael's leadership, Orlando Shakes has launched several key projects that have significantly enhanced its visibility and community engagement. He spearheads campaigns that not only promote theatrical productions but also foster a deeper connection with diverse audiences across Central Florida. His strategic approach to marketing communications has led to successful partnerships with local organizations, enhancing community relations and broadening the theater's reach.
Michael's extensive background in public relations, honed through previous roles at esteemed institutions such as Clemson University and Barry University, equips him with the skills necessary to craft compelling narratives that resonate with both the media and the public. His proficiency in press releases, speech writing, and publication design ensures that Orlando Shakes maintains a strong and cohesive brand presence. As he continues to innovate and adapt in the ever-evolving arts landscape, Michael remains committed to elevating the theater's profile and enriching the cultural fabric of the region.
