Michael Klassen, as the Company Owner of Crema.Co, is at the forefront of a dynamic and evolving specialty coffee industry. With a rich family legacy in coffee that spans three generations, Michael has not only embraced his heritage but has also innovatively adapted to the...
Michael Klassen, as the Company Owner of Crema.Co, is at the forefront of a dynamic and evolving specialty coffee industry. With a rich family legacy in coffee that spans three generations, Michael has not only embraced his heritage but has also innovatively adapted to the changing landscape of coffee consumption. His deep-rooted passion for coffee, combined with his extensive expertise in sales operations and management, allows him to curate an exceptional selection of over 65 renowned coffee roasters, offering more than 1,000 unique coffee varieties. This diverse portfolio positions Crema.Co as a one-stop shop for both home enthusiasts and workplace coffee aficionados.
Under Michael's leadership, Crema.Co is not just a retailer; it’s a hub for coffee lovers seeking quality and variety. His commitment to excellence is reflected in the meticulous selection process for each roaster and their offerings, ensuring that customers have access to the finest specialty coffees available. Michael’s skills in marketing and team building have been instrumental in creating a cohesive and knowledgeable team that shares his vision of elevating the coffee experience for every customer.
Moreover, Michael is dedicated to fostering a culture of continuous learning and improvement within his organization. His background in instructional design enables him to develop training programs that empower his team to provide exceptional customer service and product knowledge. As the coffee industry continues to evolve, Michael Klassen remains a pivotal figure, driving innovation and quality at Crema.Co, while honoring the legacy of his family’s commitment to coffee.
