Michael Gershenzon currently serves as a pivotal figure in the Tech Strategy and Design team at The Kraft Heinz Company, where he leverages his extensive expertise in consumer packaged goods to drive innovation across a diverse portfolio of iconic brands, including Planters, Lunchables, Capri Sun,...
Michael Gershenzon currently serves as a pivotal figure in the Tech Strategy and Design team at The Kraft Heinz Company, where he leverages his extensive expertise in consumer packaged goods to drive innovation across a diverse portfolio of iconic brands, including Planters, Lunchables, Capri Sun, Kool Aid, MIO, and Creative Roots. His role encompasses a broad spectrum of responsibilities, focusing on the intersection of technology and product development. Michael is instrumental in shaping the tech strategy that underpins product, packaging, and process innovation, ensuring that Kraft Heinz remains at the forefront of industry trends while delivering exceptional value to consumers.
With a keen eye for ROI optimization and a strong background in business strategy, Michael leads key projects that not only enhance product offerings but also align with the company's commitment to environmental, social, and governance (ESG) principles. His expertise in environmental compliance and renewable energy plays a crucial role in driving sustainability initiatives within the manufacturing operations of Kraft Heinz. By integrating innovative practices into R&D planning and process control, he ensures that the company meets the evolving demands of consumers while maintaining operational efficiency.
Additionally, Michael is passionate about talent development and team leadership, fostering a culture of creativity and collaboration within his team. His approach to commercialization and intellectual property (IP) management ensures that new innovations are not only viable but also strategically aligned with the company's long-term goals. As he continues to navigate the complexities of the consumer packaged goods landscape, Michael Gershenzon remains dedicated to pushing the boundaries of what is possible in tech strategy and design, ultimately contributing to the sustained success of The Kraft Heinz Company.
