Michael J. Fox serves as the Brand Manager for US XPS Notebooks at Dell Technologies, where he plays a pivotal role in shaping the go-to-market (GTM) strategy for one of the company's flagship product lines. With a robust background in the consumer and small business...
Michael J. Fox serves as the Brand Manager for US XPS Notebooks at Dell Technologies, where he plays a pivotal role in shaping the go-to-market (GTM) strategy for one of the company's flagship product lines. With a robust background in the consumer and small business technology sectors, Michael leverages his expertise in solution selling and merchandising to drive significant revenue growth—over $500 million annually—across various channels, including Dell.com, small business segments, and retail routes to market.
In his current position, Michael leads a dynamic team of five professionals dedicated to omni-channel assortment and demand planning, ensuring that the XPS Notebooks meet the evolving needs of customers in a competitive landscape. His strategic thinking and results-driven approach enable him to effectively manage product pricing and assortment, aligning them with market trends and consumer preferences. By focusing on delivering an exceptional customer experience, he enhances brand loyalty and drives engagement across multiple touchpoints.
Michael's proficiency in multi-channel marketing and account management allows him to forge strategic partnerships that amplify Dell's market presence. His commitment to understanding customer needs and optimizing the sales process positions him as a key player in the technology industry. As a multiplying leader, he not only inspires his team but also cultivates a culture of innovation and excellence, ensuring that Dell's XPS Notebooks continue to set the standard for performance and design in the marketplace.
