Michael Ferrigno serves as a Partner at United Creative Artists Media Group, Ltd., where he leverages his extensive expertise in sales and marketing strategy to drive innovative projects across various industries. With a notable background as the Chief Marketing Officer for AIRBANDIT® and DEFENDAIR™, he...
Michael Ferrigno serves as a Partner at United Creative Artists Media Group, Ltd., where he leverages his extensive expertise in sales and marketing strategy to drive innovative projects across various industries. With a notable background as the Chief Marketing Officer for AIRBANDIT® and DEFENDAIR™, he played a pivotal role in reshaping public perception around mask-wearing during the COVID-19 pandemic, effectively positioning these products as essential health tools. His strategic vision led to the development of MERV 16-rated filters and high-quality N95/N99 masks, responding not only to the immediate health crisis but also to environmental challenges highlighted by the Australian fires.
At UCA Media Group, Michael is instrumental in producing compelling content that resonates with diverse audiences. His proficiency in e-commerce and customer relationship management (CRM) enables him to craft targeted marketing campaigns that enhance brand visibility and engagement. Michael's skills in search engine optimization (SEO) and social media advertising further amplify the reach of the agency's projects, ensuring that clients like Sony Pictures Entertainment, Samsung, and BMW North America achieve their marketing objectives.
In addition to his marketing acumen, Michael excels in project management and negotiation, ensuring that each initiative is executed seamlessly and aligns with client expectations. His interpersonal skills foster strong relationships with stakeholders, while his experience in videography and broadcast television enriches the creative output of UCA Media Group. As a thought leader in the creative agency landscape, Michael Ferrigno continues to push the boundaries of content creation, driving impactful narratives that engage and inspire.
