Michael Disanto is a dynamic entrepreneur and the founder of TrailRx.com, an innovative e-commerce retail platform dedicated to serving the outdoor community. With a robust background in emergency services, including certifications as a Firefighter I/II and Emergency Medical Technician, Michael brings a unique perspective to...
Michael Disanto is a dynamic entrepreneur and the founder of TrailRx.com, an innovative e-commerce retail platform dedicated to serving the outdoor community. With a robust background in emergency services, including certifications as a Firefighter I/II and Emergency Medical Technician, Michael brings a unique perspective to the outdoor industry, emphasizing safety and preparedness in all outdoor activities. His extensive training in hazardous materials operations and search and rescue further enhances his expertise, allowing him to curate products that prioritize both adventure and safety for outdoor enthusiasts.
At TrailRx.com, Michael leads key projects that focus on enhancing customer experience through strategic digital marketing initiatives and experiential events. His proficiency in lead generation and direct marketing has been instrumental in driving customer acquisition and expanding the brand's reach within the outdoor community. By leveraging creative strategies and display advertising, he has successfully launched several online product campaigns that resonate with outdoor lovers, ensuring that they have access to quality gear and resources.
Michael’s commitment to the outdoor lifestyle is reflected in his hands-on approach to business, where he actively participates in trade shows and community events to engage with customers and gather valuable insights. His passion for the outdoors, combined with his emergency services background, positions him as a thought leader in the industry, advocating for responsible outdoor practices while fostering a vibrant community of adventure seekers. As TrailRx.com continues to grow, Michael remains dedicated to providing exceptional products and services that empower individuals to explore the great outdoors safely and confidently.
