As the Sr. Director of New Business Development at NVISION, Michael Difranco leverages over five years of experience to transform the landscape of physical marketing materials for large brands. His expertise lies in developing and implementing centralized, holistic solutions that streamline the creation, procurement, management,...
As the Sr. Director of New Business Development at NVISION, Michael Difranco leverages over five years of experience to transform the landscape of physical marketing materials for large brands. His expertise lies in developing and implementing centralized, holistic solutions that streamline the creation, procurement, management, storage, and delivery of marketing assets. By partnering with marketing leaders and their teams, Michael is dedicated to reducing operational inefficiencies and waste, allowing brands to focus on strategic initiatives rather than getting bogged down in execution.
Michael's approach is rooted in a deep understanding of category management and creative marketing strategies, enabling him to craft tailored solutions that resonate with the unique needs of each client. His tenacious work ethic and problem-solving skills have been instrumental in driving successful projects that not only enhance operational workflows but also improve overall marketing effectiveness. Through effective presentations and a strong emphasis on content strategy, he empowers teams to embrace innovative practices that elevate their brand presence in the market.
In addition to his core responsibilities, Michael is adept at lead generation and inbound marketing, utilizing search engine optimization (SEO) techniques to maximize reach and engagement. His experience in contract negotiation ensures that partnerships are mutually beneficial, fostering long-term relationships that drive growth and success. As he continues to push the boundaries of new business development at NVISION, Michael remains committed to helping brands navigate the complexities of physical marketing in an ever-evolving landscape.
