As the Design Director and Graphic Designer at Systematic Power Manufacturing, Michael Borum leverages nearly two decades of experience in visual communication to drive impactful branding and packaging strategies within the automotive manufacturing sector. With a strong focus on automotive electronics and performance batteries, Michael...
As the Design Director and Graphic Designer at Systematic Power Manufacturing, Michael Borum leverages nearly two decades of experience in visual communication to drive impactful branding and packaging strategies within the automotive manufacturing sector. With a strong focus on automotive electronics and performance batteries, Michael has honed his expertise in developing, managing, and maintaining brand standards that resonate across diverse platforms. His role entails not only the conceptualization and design of cross-platform collateral but also the direct management of implementation processes, ensuring that every piece of communication aligns with the company’s vision and market positioning.
Michael's proficiency in package design, large format graphics, and exhibition/tradeshow materials has been instrumental in elevating the brand's presence in a competitive landscape. He skillfully oversees a team of in-house designers, as well as contract and freelance talent, fostering a collaborative environment that encourages creative innovation. His ability to establish and maintain relationships with both domestic and international manufacturers ensures that production processes are seamless and efficient, further enhancing the quality of deliverables.
In addition to his design acumen, Michael is adept at content management systems (CMS) site creation, which allows him to integrate digital strategies into the overall branding framework. His skill set encompasses a wide range of areas, including corporate branding, user interface design, and social media management, making him a versatile leader in the field. Michael Borum’s commitment to creative strategy and layout excellence positions him as a key player in shaping the visual identity of Systematic Power Manufacturing, driving the company’s success in the automotive industry.
