Micah Laney serves as the Director of Digital Communications Strategy at Walmart, where he plays a pivotal role in shaping the narrative that connects the company’s mission with its diverse global audience. With a focus on storytelling that resonates, Micah is dedicated to building trust...
Micah Laney serves as the Director of Digital Communications Strategy at Walmart, where he plays a pivotal role in shaping the narrative that connects the company’s mission with its diverse global audience. With a focus on storytelling that resonates, Micah is dedicated to building trust and celebrating the contributions of over 2 million associates. His strategic oversight encompasses communication planning and execution for Walmart International, high-profile events, and the Emergency Operations Center, ensuring that critical information is conveyed effectively and efficiently.
Under Micah's leadership, Walmart has developed award-winning digital communication channels that not only inform but also engage stakeholders across various platforms. His expertise in content management and information architecture allows him to create compelling narratives that highlight the company’s commitment to sustainability and community impact. By leveraging web analytics and reporting tools, Micah continuously refines communication strategies, ensuring they align with both corporate objectives and audience needs.
Key projects under Micah's direction include the enhancement of Walmart's intranet platform, which serves as a vital resource for associates worldwide, and the implementation of agile methodologies to streamline communication processes. His ability to moderate discussions and analyze data has led to more informed decision-making and a stronger connection between the company and its stakeholders. As a forward-thinking strategist, Micah Laney exemplifies the integration of digital innovation and effective communication, driving Walmart's mission to help people live better through impactful storytelling and sustainable practices.
