Mica Boettcher serves as the Social Media Marketing Creative Director at Leigh B Creative, where she leverages over six years of freelancing experience to deliver innovative and impactful social media strategies. In her current role, Mica specializes in crafting tailored social media campaigns that resonate...
Mica Boettcher serves as the Social Media Marketing Creative Director at Leigh B Creative, where she leverages over six years of freelancing experience to deliver innovative and impactful social media strategies. In her current role, Mica specializes in crafting tailored social media campaigns that resonate with diverse audiences, effectively bridging the gap between brands and their target markets. Her expertise encompasses a wide range of skills, including social media strategy development, paid social media advertising, and comprehensive social media management across platforms like Facebook, Instagram, and TikTok.
At Leigh B Creative, Mica is at the forefront of key projects that emphasize the importance of visual storytelling and brand identity. She meticulously studies each client's brand ethos, allowing her to design compelling graphics and create engaging video content that captures attention and drives engagement. Mica's proficiency with tools such as Canva and Wix enables her to produce high-quality content that not only looks great but also aligns with strategic marketing goals.
Her approach is data-driven, utilizing analytics to refine campaigns and maximize ROI on paid social media advertising. Mica's ability to adapt to the ever-evolving landscape of social media marketing ensures that her clients remain competitive and relevant. By combining her creative flair with strategic insights, Mica Boettcher continues to elevate brands and foster meaningful connections through the power of social media.