Meredith K. is a dynamic Digital Growth Advisor with a robust track record of propelling start-ups and scale-ups toward sustainable growth in the ever-evolving digital landscape. With nearly a decade of specialized experience in the InsurTech sector and two decades of diverse industry expertise, Meredith...
Meredith K. is a dynamic Digital Growth Advisor with a robust track record of propelling start-ups and scale-ups toward sustainable growth in the ever-evolving digital landscape. With nearly a decade of specialized experience in the InsurTech sector and two decades of diverse industry expertise, Meredith leverages data-driven insights and AI technologies to craft innovative marketing strategies that resonate with target audiences.
In her current role, she focuses on empowering emerging businesses by providing tailored advice on both organic and paid marketing initiatives. Meredith excels in conversion rate optimization, ensuring that digital properties not only attract traffic but also convert visitors into loyal customers. Her hands-on experience with platforms like Shopify and Etsy positions her as a key player in the direct-to-consumer (DTC) space, where she implements strategies that enhance customer acquisition and engagement.
Meredith’s skill set encompasses a wide range of competencies, including web design, social media measurement, and search engine marketing (SEM). She employs agile methodologies to adapt quickly to market changes, ensuring that her clients remain competitive. By integrating content strategy with social media marketing, she crafts compelling narratives that drive brand awareness and foster community engagement.
Her passion for growth and innovation, combined with her analytical mindset, makes Meredith a sought-after advisor for businesses looking to scale effectively in today’s digital-first world. Whether guiding a start-up through its initial marketing efforts or helping a scale-up refine its strategies for maximum impact, Meredith is dedicated to unlocking the full potential of every venture she partners with.
