Meredith Hertz currently serves as the Senior Vice President and Director of Investment at Zenith, where she leverages over 15 years of extensive experience in media buying across diverse categories such as Retail, Finance, Pharmaceutical, Government, Quick Service Restaurants (QSR), Beauty, Travel, and Consumer Goods....
Meredith Hertz currently serves as the Senior Vice President and Director of Investment at Zenith, where she leverages over 15 years of extensive experience in media buying across diverse categories such as Retail, Finance, Pharmaceutical, Government, Quick Service Restaurants (QSR), Beauty, Travel, and Consumer Goods. In her role, Meredith is instrumental in driving strategic media initiatives for high-profile accounts, including Verizon, where she oversees the development and execution of integrated marketing campaigns that resonate with target audiences.
Her expertise in digital media and advertising is complemented by a deep understanding of media planning and digital strategy, allowing her to craft compelling narratives that elevate brand visibility and engagement. Meredith's holistic approach to media buying ensures that all channels work in harmony, maximizing impact and return on investment. She is particularly skilled in harnessing the power of social media marketing and new media to create innovative advertising solutions that meet the evolving needs of clients.
A passionate leader, Meredith excels in building and retaining high-performance teams. She is dedicated to hiring, developing, and motivating skilled professionals, fostering a collaborative environment that encourages creativity and strategic thinking. Her commitment to professional growth not only enhances team performance but also drives successful outcomes for clients. With a keen eye for emerging trends and a results-oriented mindset, Meredith Hertz continues to set benchmarks in the media landscape, making her a pivotal figure in Zenith’s ongoing success.
