Meral Middleton, as the Founding Partner and Managing Director at INDUSTRY, is at the forefront of transforming brand narratives through a unique blend of strategic insight and creative innovation. With a robust background in design and business strategy, Meral leverages her expertise to drive significant...
Meral Middleton, as the Founding Partner and Managing Director at INDUSTRY, is at the forefront of transforming brand narratives through a unique blend of strategic insight and creative innovation. With a robust background in design and business strategy, Meral leverages her expertise to drive significant business outcomes for clients across various sectors. Her approach is deeply rooted in user-centered design principles, ensuring that every project not only meets aesthetic standards but also resonates with the target audience on a meaningful level.
At INDUSTRY, Meral spearheads key projects that exemplify the consultancy's commitment to making meaning for brands. Her leadership in experience design and product innovation has led to the successful launch of several high-impact campaigns that blend creativity with strategic foresight. By harnessing her skills in concept generation and user interface design, she has cultivated a collaborative environment where ideas flourish and translate into compelling brand experiences.
Meral’s ability to balance cultural insights with design management allows her to navigate complex challenges and deliver tailored solutions that drive engagement and loyalty. Her passion for sketching and concept design not only fuels her creativity but also inspires her team to push boundaries and explore new possibilities. As a thought leader in the industry, Meral continues to advocate for the power of design as a catalyst for business success, positioning INDUSTRY as a pivotal player in the evolving landscape of brand consultancy. Through her vision and dedication, she is redefining how brands connect with their audiences, ensuring that every interaction is both impactful and memorable.
