Meng He serves as a Group Product Manager for Mobile App Ads at Google, where she leverages her extensive expertise in statistical modeling and video advertising to drive innovation in app marketing. With over fifteen years of experience in product leadership, Meng has established herself...
Meng He serves as a Group Product Manager for Mobile App Ads at Google, where she leverages her extensive expertise in statistical modeling and video advertising to drive innovation in app marketing. With over fifteen years of experience in product leadership, Meng has established herself as a visionary executive, recognized for her ability to negotiate and integrate high-stakes contracts with globally renowned partners and C-suite executives. Her role is pivotal in advancing Google’s App Campaigns, a groundbreaking universal campaign type that has seen remarkable growth by seamlessly integrating inventories across Search, Play, AdMob, and YouTube.
Under Meng's stewardship, App Campaigns harness the power of machine learning to automate targeting, bidding, and creative processes, ultimately delivering exceptional ROI for app advertisers. Her commitment to better measurements translates into better models, which in turn leads to more effective ads and an enhanced internet experience for users. Meng's strategic insights have not only contributed to the success of App Campaigns but have also positioned Google as a leader in the mobile advertising space.
Her skills in partnership-building and go-to-market strategy have been instrumental in fostering collaborations that drive innovation and growth. Meng’s recognition as a recipient of the Product of the Year award and her nomination for Engineer of the Year underscore her impact in the tech industry. As she continues to navigate the dynamic landscape of mobile advertising, Meng remains dedicated to pushing the boundaries of what’s possible, ensuring that advertisers can effectively reach their audiences while delivering value to users.
