Melissa Walthers is a dynamic leader and the visionary founder of Lisa Walthers Consulting, where she specializes in crafting multi-channel growth strategies that empower early-stage companies to scale effectively. With a keen focus on innovation, Melissa serves as a Fractional Chief Marketing Officer for a...
Melissa Walthers is a dynamic leader and the visionary founder of Lisa Walthers Consulting, where she specializes in crafting multi-channel growth strategies that empower early-stage companies to scale effectively. With a keen focus on innovation, Melissa serves as a Fractional Chief Marketing Officer for a diverse portfolio of startups, including Beanstalk Interactive, Coastline Academy, and UpKid. Her expertise lies in leading cross-functional teams to design and implement strategic marketing plans that drive measurable results.
At the heart of Melissa's approach is a commitment to optimizing customer acquisition costs (CAC) and enhancing brand visibility through tailored marketing initiatives. She has successfully launched customer referral programs that not only boost engagement but also foster community loyalty. Her ability to navigate both digital and offline marketing channels ensures that her clients achieve a well-rounded presence in their respective markets.
Melissa’s strategic foresight is evident in her work on forecasting and developing comprehensive strategic plans that align with organizational goals. By leveraging customer insights, she helps brands refine their messaging and positioning, ensuring they resonate with target audiences. Additionally, her experience in re-branding initiatives has enabled startups to refresh their identities and connect more authentically with consumers.
Her diverse skill set encompasses email marketing, public relations, and community outreach, making her a versatile asset for any organization. Melissa’s passion for leadership and her deep understanding of nonprofit dynamics further enrich her consulting practice, allowing her to drive impactful fundraising strategies and policy analysis. Through Lisa Walthers Consulting, she continues to inspire and guide startups on their journey to sustainable growth and innovation.
