Melissa Taylor serves as the Director of Channel Marketing at Otter Products, where she leverages over a decade of experience to drive brand success and revenue growth through innovative go-to-market strategies. In her current role, Melissa leads a high-performing team dedicated to providing comprehensive omnichannel...
Melissa Taylor serves as the Director of Channel Marketing at Otter Products, where she leverages over a decade of experience to drive brand success and revenue growth through innovative go-to-market strategies. In her current role, Melissa leads a high-performing team dedicated to providing comprehensive omnichannel marketing support across North American Retail, Carrier, Amazon, and Ecommerce partners, which collectively account for an impressive 95% of the company's revenue mix.
Her expertise in executive leadership and retail marketing is instrumental in cultivating critical brand relationships and enhancing customer engagement. By employing a category consultant philosophy, Melissa fosters credibility and trust with partners, ensuring that Otter Products remains a leader in the competitive landscape of protective accessories. She collaborates closely with sales leadership to develop strategic sell-through strategies that not only meet but exceed business objectives.
Melissa's passion for influencing the consumer shopping journey is evident in her approach to storytelling and product positioning. She understands the importance of creating compelling narratives that resonate with consumers, ultimately driving conversion and loyalty. Her skills in customer relationship management (CRM), merchandising, and budget management enable her to navigate complex marketing landscapes effectively, ensuring that her team delivers impactful results on time and within budget. As a visionary leader, Melissa Taylor continues to shape the future of channel marketing at Otter Products, inspiring her team to push boundaries and achieve excellence in every initiative.
