Melissa Matthews serves as the Senior Vice President of Sales at AZUL Hospitality Group, where she plays a pivotal role in driving revenue growth and enhancing the guest experience across a diverse portfolio of hotels and food & beverage operations. With a keen focus on...
Melissa Matthews serves as the Senior Vice President of Sales at AZUL Hospitality Group, where she plays a pivotal role in driving revenue growth and enhancing the guest experience across a diverse portfolio of hotels and food & beverage operations. With a keen focus on Lifestyle Hotels, Resort & Destination Properties, and Boutique Select Service, Melissa leverages her extensive expertise in sales management and hospitality to develop innovative strategies that resonate with both corporate clients and leisure travelers.
Under her leadership, AZUL has successfully launched key projects that elevate brand visibility and strengthen market positioning. Notable initiatives include the revitalization of Hotel Lulu in Anaheim, CA, and the strategic marketing campaigns for the Sheraton Carlsbad Resort & Spa and The Cassara Carlsbad, a Tapestry Collection Hotel. Melissa’s commitment to excellence is evident in her ability to foster strong relationships with clients, ensuring that their needs are met through tailored event planning and exceptional convention services.
Her proficiency in training and mentoring sales teams has not only enhanced operational efficiency but also cultivated a culture of continuous improvement within the organization. Melissa’s deep understanding of the hospitality industry, combined with her skills in event management and marketing, positions her as a thought leader in the sector. As she continues to navigate the evolving landscape of hospitality, Melissa Matthews remains dedicated to delivering unparalleled experiences that exceed guest expectations and drive sustainable growth for AZUL Hospitality Group.
