Melissa Kerr is a seasoned Sr. Manager of UX Design at VF Corporation, where she plays a pivotal role in shaping the user experience for iconic brands such as The North Face®, Timberland®, and Vans®. With over 15 years of experience in user experience and...
Melissa Kerr is a seasoned Sr. Manager of UX Design at VF Corporation, where she plays a pivotal role in shaping the user experience for iconic brands such as The North Face®, Timberland®, and Vans®. With over 15 years of experience in user experience and visual design, Melissa has honed her expertise in driving UX strategies that not only enhance user satisfaction but also significantly boost revenues for globally recognized brands. Her current focus on leading North American Regional Growth UX initiatives allows her to collaborate closely with brand partners, regional product leads, and senior leadership to develop and prioritize a high-impact UX improvement backlog.
Melissa manages a talented team of five UX designers, guiding them through complex projects while fostering a culture of collaboration and innovation. Her leadership style emphasizes cross-functional teamwork, ensuring that all stakeholders are aligned and that the design process is both efficient and effective. She is adept at user research, leveraging insights to inform design decisions that resonate with diverse audiences. Additionally, her skills in web design, CSS, and tools like Illustrator empower her team to create visually compelling and user-friendly interfaces.
Key projects under her stewardship have included the redesign of e-commerce platforms and the implementation of user-centered design principles that have led to measurable increases in customer engagement and conversion rates. Melissa's commitment to continuous improvement and her ability to navigate the intricacies of cross-cultural communication make her a vital asset to VF Corporation as they strive to deliver exceptional user experiences across their brand portfolio.
