Melissa Howell is a seasoned Marketing and Sales Operations consultant with over 20 years of experience, adept at navigating the complexities of diverse industries such as software, security analytics, home goods, medical, sports, and radio. In her current role, she manages marketing and sales operations...
Melissa Howell is a seasoned Marketing and Sales Operations consultant with over 20 years of experience, adept at navigating the complexities of diverse industries such as software, security analytics, home goods, medical, sports, and radio. In her current role, she manages marketing and sales operations for various small to medium-sized business (SMB) clients, leveraging her extensive expertise to drive strategic marketing initiatives that enhance customer engagement and optimize sales processes.
Melissa's innovative approach to sales enablement has proven instrumental in developing tailored marketing strategies that resonate with target audiences. By cultivating strategic relationships with team members, partners, stakeholders, and clients, she enhances customer experiences and increases market visibility. Her proficiency in digital marketing, including Google Ads and display advertising, allows her to create impactful campaigns that not only capture attention but also convert leads into loyal customers.
Key projects under her leadership have included the implementation of comprehensive marketing communications plans that align with clients' business objectives, resulting in measurable improvements to their bottom line. Melissa's high-energy leadership style and self-starter mentality empower her to take on new challenges with enthusiasm, ensuring that her clients remain competitive in an ever-evolving marketplace. With a strong foundation in ecommerce and strategic marketing management, Melissa Howell continues to be a driving force in transforming marketing and sales operations for her clients, positioning them for sustained growth and success.
