As the Director of Marketing and Communications at Unifi Manufacturing, Inc., Melissa Henkle plays a pivotal role in shaping the narrative around sustainability and innovation in the textile industry. With a strong focus on the REPREVE® brand, Melissa leads strategic initiatives that highlight the transformative...
As the Director of Marketing and Communications at Unifi Manufacturing, Inc., Melissa Henkle plays a pivotal role in shaping the narrative around sustainability and innovation in the textile industry. With a strong focus on the REPREVE® brand, Melissa leads strategic initiatives that highlight the transformative journey of post-consumer plastics into high-performance fibers. Under her guidance, Unifi has successfully communicated the environmental impact of recycling over 40 billion plastic bottles, positioning REPREVE® as the go-to solution for brands committed to sustainability.
Melissa's expertise in marketing and leadership is evident in her ability to craft compelling campaigns that resonate with both consumers and industry stakeholders. By leveraging her skills in social media marketing and event planning, she has effectively engaged audiences, driving awareness and adoption of recycled materials across various sectors. Her background in sports marketing and management further enhances her approach, allowing her to connect with brands in the athletic and outdoor industries that prioritize eco-friendly practices.
Key projects under Melissa's direction include partnerships with leading brands to create co-branded products that showcase REPREVE® fibers, as well as educational initiatives aimed at raising awareness about textile-to-textile recycling. Her commitment to sustainability not only supports Unifi's mission but also inspires a broader movement towards circular economy practices within the textile industry. Through her innovative strategies and collaborative spirit, Melissa Henkle continues to elevate Unifi Manufacturing, Inc. as a leader in sustainable textiles, driving meaningful change for future generations.
