Melissa Gonzalez is a dynamic Adjunct Lecturer in Music at Columbia University, where she has been shaping the next generation of musicians and scholars since May 2021. With a rich background in audience development and digital marketing across diverse sectors—including B2B, B2C, and financial services—Melissa...
Melissa Gonzalez is a dynamic Adjunct Lecturer in Music at Columbia University, where she has been shaping the next generation of musicians and scholars since May 2021. With a rich background in audience development and digital marketing across diverse sectors—including B2B, B2C, and financial services—Melissa brings a unique perspective to her teaching. Her expertise extends to various genres, as she crafts engaging syllabi and lectures for courses in Latin American Music, Music of the Middle East, World Music, Rock, and Rap.
In her role at Columbia, Melissa employs ethnographic insights to inform her curriculum, encouraging students to explore the cultural contexts that shape musical traditions. This approach not only enhances the educational experience but also prepares students for real-world applications in the music industry. Her previous adjunct positions at esteemed institutions such as Fordham University, Hunter College, Montclair State University, and Hofstra University have further honed her skills in course design and delivery, allowing her to create impactful learning environments in both in-person and online settings.
Key projects during her tenure include the development of innovative course materials that integrate digital marketing strategies with music education, enabling students to understand the monetization strategies and advertising techniques relevant to today’s music landscape. Melissa’s proficiency in quantitative analysis and market research empowers her to guide students in crafting effective go-to-market plans, ensuring they are well-equipped to navigate and expand existing markets. Through her multifaceted expertise, Melissa Gonzalez continues to inspire and mentor aspiring musicians, fostering a deeper appreciation for the global tapestry of music while preparing them for successful careers in the arts.
