Melissa Formenti is a dynamic Client Marketing Advisor at Altea Federation, where she leverages her extensive marketing and communication expertise to drive impactful strategies across three distinct companies: Altea IN, Altea People, and HNRG. With a solid foundation built in communication agencies and IT firms,...
Melissa Formenti is a dynamic Client Marketing Advisor at Altea Federation, where she leverages her extensive marketing and communication expertise to drive impactful strategies across three distinct companies: Altea IN, Altea People, and HNRG. With a solid foundation built in communication agencies and IT firms, Melissa excels in developing and executing comprehensive marketing and go-to-market (GTM) plans that align seamlessly with the Federation's strategic objectives. Her role requires a keen understanding of multi-channel marketing, enabling her to craft integrated campaigns that resonate with diverse audiences.
One of Melissa's key projects involves collaborating closely with the CEOs and Chief Sales Officers of the companies to promote their offerings effectively. This synergy not only enhances brand visibility but also ensures that marketing initiatives are closely aligned with business goals. Her strong project management skills enable her to coordinate internal resources and external suppliers efficiently, ensuring that all marketing efforts are executed on time and within budget.
Melissa's ability to work with virtual teams across the globe is a testament to her adaptability and interpersonal skills, allowing her to foster collaboration and creativity in a remote environment. Her strategic communications approach, combined with her proficiency in social media marketing, empowers her to engage stakeholders and drive results that matter. With a strong focus on outcomes, Melissa is dedicated to elevating the Altea Federation's presence in the market, making her an invaluable asset to the organization.
