Melissa Fisher is a dynamic adjunct professor at several esteemed institutions, including The Ohio State University, Otterbein University, Capital University, and Miami University, where she specializes in teaching MBA and upper-class courses in strategy, capstone projects, management, international marketing, consumer behavior, and branding. With a...
Melissa Fisher is a dynamic adjunct professor at several esteemed institutions, including The Ohio State University, Otterbein University, Capital University, and Miami University, where she specializes in teaching MBA and upper-class courses in strategy, capstone projects, management, international marketing, consumer behavior, and branding. With a profound belief that "profit is a verb," Melissa emphasizes the necessity of actionable strategies to drive growth. Her approach to education is rooted in real-world applications, as evidenced by her innovative creation of the Target case competition for the Marketing Strategy Capstone course, which challenges students to engage with practical marketing dilemmas and develop actionable solutions.
Melissa's expertise spans a wide array of marketing disciplines, including marketing strategy, corporate branding, and consumer insights. Her commitment to fostering innovative thinking and strategic partnerships equips her students with the tools they need to navigate the complexities of today’s business landscape. By focusing on identifying and capitalizing on growth opportunities, she instills a proactive mindset in her students, encouraging them to think beyond conventional tactics and embrace creative problem-solving.
In her courses, Melissa integrates contemporary topics such as social media marketing and promotional strategy, ensuring that her curriculum remains relevant and impactful. Her passion for teaching and her dedication to student success are evident in her engaging classroom environment, where she cultivates a culture of collaboration and critical thinking. As a thought leader in the field of marketing, Melissa Fisher continues to inspire the next generation of business leaders to not only understand the principles of marketing but to also take decisive action towards achieving sustainable growth and profitability.
