Melinda Watts serves as the Customer Marketing Manager for Global Customer Advocacy at Splunk, where she plays a pivotal role in amplifying the voices of Splunk's champions and customers. With a rich background in tech communications and corporate storytelling, Melinda is dedicated to creating impactful...
Melinda Watts serves as the Customer Marketing Manager for Global Customer Advocacy at Splunk, where she plays a pivotal role in amplifying the voices of Splunk's champions and customers. With a rich background in tech communications and corporate storytelling, Melinda is dedicated to creating impactful narratives that highlight customer success stories and showcase the transformative power of Splunk’s solutions. Her expertise in media relations and public relations enables her to forge strong partnerships with customers, ensuring their experiences and achievements are celebrated across various platforms.
In her current role, Melinda leads key projects that focus on identifying high-impact content opportunities and engagement strategies for customer advocates. This includes orchestrating events that not only spotlight customer innovations but also foster community among Splunk users. By leveraging her skills in strategic communications and event planning, she crafts compelling press releases and case studies that resonate with both existing and potential customers, driving brand loyalty and advocacy.
As a working mother, Melinda brings a unique perspective to her role, understanding the importance of work-life balance and the diverse needs of Splunk’s customer base. Her commitment to customer advocacy goes beyond traditional marketing; she is passionate about building authentic relationships that empower customers to share their stories. Through her efforts, Melinda not only enhances Splunk's reputation in the tech industry but also contributes to a culture of collaboration and recognition that inspires others to champion the brand.
