Melina Sanati is a dynamic Digital Analyst at Comprend, where she leverages her multifaceted expertise to drive impactful digital analytics and project management initiatives. With a strong foundation in compliance and KYC processes, Melina excels in ensuring that digital strategies align with regulatory standards while...
Melina Sanati is a dynamic Digital Analyst at Comprend, where she leverages her multifaceted expertise to drive impactful digital analytics and project management initiatives. With a strong foundation in compliance and KYC processes, Melina excels in ensuring that digital strategies align with regulatory standards while enhancing customer experiences. Her analytical mindset, combined with her creative flair, allows her to develop innovative solutions that address complex business challenges.
Currently, Melina is spearheading key projects that involve the implementation of Google Tag Management (GTM) and Google Analytics UA/GA4, enabling the team to gain deeper insights into user behavior and optimize digital marketing efforts. Her proficiency in A/B testing using tools like Google Optimize and Optimizely has been instrumental in refining user interfaces and improving conversion rates. Additionally, Melina utilizes Power BI and Data Studio to create visually compelling reports that facilitate data-driven decision-making across the organization.
As a skilled multi-tasker, Melina adeptly manages various aspects of project documentation and incident management, ensuring seamless communication and collaboration among stakeholders. Her experience in process analysis and mapping further enhances her ability to identify efficiencies and streamline operations. With a commitment to customer-focused service and a strong background in administrative management, Melina is dedicated to delivering exceptional results that not only meet but exceed client expectations. Her leadership and teamwork skills are evident in her agile project management approach, fostering an environment of innovation and continuous improvement at Comprend.
