Melanie Rothenberg serves as the Director of Admission & Financial Aid at Woodland School, an esteemed independent institution located in Portola Valley. With a proven track record of success, Melanie has significantly increased the school’s applications by an impressive 53% through targeted outreach initiatives. Her...
Melanie Rothenberg serves as the Director of Admission & Financial Aid at Woodland School, an esteemed independent institution located in Portola Valley. With a proven track record of success, Melanie has significantly increased the school’s applications by an impressive 53% through targeted outreach initiatives. Her strategic approach involves building strong relationships with prospective families and providing individualized attention, ensuring that each family feels valued and informed throughout the admissions process.
In her current role, Melanie has implemented a forward-thinking, strategic enrollment management plan that not only meets but exceeds targeted enrollment goals. This comprehensive plan includes innovative marketing strategies, data-driven decision-making, and a focus on enhancing the overall applicant experience. One of her key projects, the redevelopment of the “Next Schools” program, has resulted in a remarkable 91% acceptance rate for students, reflecting a 15% increase from previous years. This initiative underscores her commitment to guiding students through their educational journey while fostering strong partnerships with secondary institutions.
Melanie’s expertise extends beyond admissions; she is adept at program management, event planning, and customer service, which are crucial in creating a welcoming environment for prospective families. Her technical aptitude with tools like Microsoft Office and Google Calendar enhances her ability to manage multiple priorities effectively. As a perceptive communicator, Melanie excels in admissions counseling, ensuring that families receive the support they need to navigate the complexities of the admissions process. Her dedication to continuous improvement and operational efficiency positions Woodland School as a leader in independent education, making her an invaluable asset to the institution.
