As the Vice President of Marketing at SG360°, a leading direct mail solutions provider, Melanie De Caprio brings nearly two decades of extensive experience in both B2B and B2C marketing across diverse sectors such as retail, manufacturing, and legal. In her current role, Melanie is...
As the Vice President of Marketing at SG360°, a leading direct mail solutions provider, Melanie De Caprio brings nearly two decades of extensive experience in both B2B and B2C marketing across diverse sectors such as retail, manufacturing, and legal. In her current role, Melanie is instrumental in shaping the company's Go To Market Strategy, leveraging her expertise in marketing optimization and audience insights to drive revenue growth and enhance brand visibility. Her strategic approach focuses on integrating traditional direct mail with cutting-edge digital marketing techniques, ensuring that SG360° remains at the forefront of industry innovation.
Melanie's leadership has been pivotal in executing key projects that optimize marketing investments for SG360°'s clients. By harnessing her skills in SEO, email marketing, and social media management, she has successfully increased website traffic and engagement for over 52 organizations, demonstrating her ability to deliver measurable results. Her proficiency in web analytics and marketing analytics allows her to refine strategies continually, ensuring that marketing efforts yield the greatest returns.
As a member of the strategic executive team, Melanie collaborates closely with cross-functional departments to align marketing initiatives with broader business objectives. Her commitment to excellence in marketing management and copywriting has not only enhanced SG360°'s brand presence but also positioned the company as a trusted partner in the direct mail industry. With a focus on mobile marketing and logistics optimization, Melanie is dedicated to driving innovation and delivering exceptional value to clients in an ever-evolving marketplace.
