Meghan Myszkowski serves as the Senior Director and Head of Social for Xbox, Game Pass, and Global Investment at Microsoft, where she leverages over 15 years of extensive experience in digital marketing, social media strategy, and media buying. In her current role, Meghan is at...
Meghan Myszkowski serves as the Senior Director and Head of Social for Xbox, Game Pass, and Global Investment at Microsoft, where she leverages over 15 years of extensive experience in digital marketing, social media strategy, and media buying. In her current role, Meghan is at the forefront of shaping the social media landscape for two of the most influential brands in the gaming industry. She leads a dynamic team focused on creating innovative, data-driven campaigns that resonate with diverse gaming audiences across platforms like Facebook, Instagram, and Twitter.
Under her leadership, key projects have included the launch of integrated social media campaigns that not only enhance brand visibility but also drive user engagement and subscription growth for Game Pass. Meghan's strategic approach combines analytics with creative storytelling, ensuring that every campaign is not only impactful but also aligned with broader business objectives. Her expertise in account management and user experience allows her to foster strong relationships with both internal stakeholders and external partners, ensuring seamless collaboration and execution.
As the Head of Global Investment, Meghan also oversees significant budget allocations, optimizing media spend to maximize return on investment. Her innovative mindset and goal-oriented leadership style empower her team to push boundaries and explore new avenues for audience engagement. With a strong track record in project management and campaign impact, Meghan Myszkowski continues to drive the social media strategy for Xbox and Game Pass, solidifying their positions as leaders in the gaming market.
