Megan Ciurczak is a dynamic Strategy Director at Ogilvy, where she leverages her passion for creative strategy and keen observational skills to drive impactful marketing initiatives for high-profile clients such as Sargento and SC Johnson. With a strong foundation in strategic planning and brand development,...
Megan Ciurczak is a dynamic Strategy Director at Ogilvy, where she leverages her passion for creative strategy and keen observational skills to drive impactful marketing initiatives for high-profile clients such as Sargento and SC Johnson. With a strong foundation in strategic planning and brand development, Megan excels in crafting compelling brand narratives that resonate with target audiences. Her approach is rooted in a deep understanding of consumer behavior, allowing her to dig into data and extract insights that inform strategic brand positioning and message development.
Megan's current projects showcase her expertise in developing innovative marketing strategies that not only elevate brand identity but also foster meaningful connections with consumers. By employing a meticulous framework that emphasizes starting with the end in mind, she ensures that every campaign is aligned with overarching business goals. Her ability to navigate the complexities of brand architecture enables her to create cohesive and compelling brand experiences that stand out in a crowded marketplace.
A true culture vulture, Megan thrives on exploring the nuances of human behavior and the power of words, believing that language plays a pivotal role in shaping perceptions. Her enthusiasm for people-watching and keen insights into societal trends fuel her creativity, allowing her to craft strategies that are not only effective but also culturally relevant. With a commitment to continuous learning and mentorship, Megan is dedicated to pushing the boundaries of creative strategy, making her a valuable asset to Ogilvy and the brands she champions.
