Meagan Handford serves as the Vice President at SparkShoppe LTD, leveraging her two decades of experience in the Consumer Packaged Goods (CPG) and grocery retail industries to drive impactful marketing strategies and brand initiatives. With a robust background in brand management, category management, and marketing,...
Meagan Handford serves as the Vice President at SparkShoppe LTD, leveraging her two decades of experience in the Consumer Packaged Goods (CPG) and grocery retail industries to drive impactful marketing strategies and brand initiatives. With a robust background in brand management, category management, and marketing, Meagan is a passionate brand enthusiast committed to fostering brand consistency across all communication channels, including digital, print, and marketing materials. Her expertise lies in collaborating with CPG companies and retailers to develop and execute innovative Shopper and Digital Marketing programs tailored specifically for the grocery sector.
At SparkShoppe, Meagan spearheads comprehensive marketing plans that encompass a variety of platforms—print, television, radio, digital, and social media—ensuring that her clients’ brands resonate with their target audiences. She is adept at refining branding efforts, working closely with clients to enhance their market presence and drive consumer engagement. Her strategic approach not only builds strong trade partnerships but also cultivates a deep understanding of consumer behavior, enabling her to deliver tailored solutions that meet the unique challenges of the grocery industry.
Meagan's skill set includes proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, which she utilizes to analyze market trends and present compelling marketing strategies. Her leadership abilities and expertise in merchandising and marketing strategy position her as a key player in the retail landscape, dedicated to driving brand growth and enhancing customer experiences. Through her work at SparkShoppe, Meagan continues to make significant contributions to the evolution of marketing practices within the CPG and grocery retail sectors.
