McGhee Williams Osse stands at the forefront of the advertising and marketing industry as Co-CEO of Burrell Communications Group, a leading multi-cultural advertising agency renowned for its innovative strategies and impactful campaigns. With a career that began in 1986, McGhee has been instrumental in shaping...
McGhee Williams Osse stands at the forefront of the advertising and marketing industry as Co-CEO of Burrell Communications Group, a leading multi-cultural advertising agency renowned for its innovative strategies and impactful campaigns. With a career that began in 1986, McGhee has been instrumental in shaping the agency's trajectory, becoming an equity partner in 1996 and later acquiring majority ownership in 2004 alongside a long-time colleague. Her extensive expertise in digital strategy, integrated marketing, and brand management has enabled Burrell to cultivate strong relationships with industry giants such as Procter & Gamble, McDonald’s, Coca-Cola, and Toyota.
Under her leadership, Burrell has successfully navigated the complexities of the ever-evolving digital landscape, leveraging market research and relationship marketing to create campaigns that resonate with diverse audiences. McGhee's commitment to brand development and media planning has not only strengthened Burrell's position in the market but has also set new standards for multicultural marketing. Key projects led by McGhee include groundbreaking campaigns that address social issues while promoting brand loyalty, showcasing her ability to blend creativity with strategic insight.
As a thought leader in the industry, McGhee is dedicated to fostering an inclusive environment that empowers diverse voices within the advertising space. Her vision for Burrell Communications Group continues to drive the agency's growth, ensuring that it remains a pivotal player in the multi-cultural marketing arena, adept at delivering results that align with the evolving needs of clients and consumers alike.
