Mayuresh Vaidya currently serves as a Global Product Manager at Boston Consulting Group (BCG), where he leverages his engineering background and analytical prowess to drive innovative marketing solutions. With a strong foundation in data analysis, Mayuresh has transitioned seamlessly into the marketing domain, where he...
Mayuresh Vaidya currently serves as a Global Product Manager at Boston Consulting Group (BCG), where he leverages his engineering background and analytical prowess to drive innovative marketing solutions. With a strong foundation in data analysis, Mayuresh has transitioned seamlessly into the marketing domain, where he has honed his expertise in marketing operations, analytics, and campaign execution. His current role focuses on the global rollout of BCG’s marketing automation platform, Marketo, where he is instrumental in migrating email products and campaigns from Salesforce Marketing Cloud (SFMC) to Marketo. This project not only showcases his technical acumen but also highlights his ability to manage complex processes and ensure alignment with overarching business goals.
In addition to overseeing the migration, Mayuresh plays a pivotal role in backlog management and prioritization within JIRA, collaborating closely with the Product Owner and agile squads to maintain a clear focus on deliverables. His problem-solving skills and attention to detail are crucial in gathering requirements and translating them into actionable tasks, ensuring that the product development aligns with BCG's strategic objectives.
Mayuresh’s expertise extends beyond technical management; he is adept at executing account-based marketing (ABM) campaigns and managing digital channels, which positions him as a key player in BCG’s marketing strategy. His proficiency in data modeling and business analytics allows him to derive insights that inform decision-making and optimize marketing performance. With a commitment to continuous improvement and a passion for leveraging technology to enhance customer engagement, Mayuresh Vaidya is a driving force in BCG’s marketing innovation efforts.
