Max Phelps serves as the Director of Outdoor Sales at National Book Network, where he leverages his extensive background in book publishing and sales to cultivate relationships within the outdoor markets. With a focus on key accounts such as Books-a-Million, REI, Orvis, LL Bean, EMS,...
Max Phelps serves as the Director of Outdoor Sales at National Book Network, where he leverages his extensive background in book publishing and sales to cultivate relationships within the outdoor markets. With a focus on key accounts such as Books-a-Million, REI, Orvis, LL Bean, EMS, Bass Pro Shops, Gander Mountain, Partners Outdoors, and the Boy Scouts of America, Max has become a pivotal figure in promoting outdoor literature and resources. His role involves not only managing these vital relationships but also developing strategic initiatives that align with the unique needs of each partner, ensuring that the right titles reach the right audiences.
Max's expertise in marketing strategy and digital marketing has been instrumental in driving sales growth for brands under the National Book Network umbrella, including Globe Pequot, FalconGuides, and Lyons Press. His innovative approach to email marketing and advertising campaigns has enhanced visibility for outdoor titles, while his public speaking skills have allowed him to effectively communicate the value of these books to retailers and consumers alike.
Raised in Pueblo, Colorado, Max's passion for the outdoors and literature is deeply rooted in his upbringing as the son of a lawyer and novelist. This unique background not only fuels his enthusiasm for the publishing industry but also provides him with a nuanced understanding of the intersection between storytelling and the outdoor experience. As he continues to expand his influence in the outdoor book market, Max remains committed to fostering a culture of collaboration and creativity, ensuring that the stories of adventure and exploration reach a diverse audience.
