Max Osborne, as the Founder of ThisThat, is at the helm of a transformative movement in the influencer marketing landscape. With a mission to empower the most ambitious marketing teams globally, Max is dedicated to demystifying the complexities of influencer marketing, which has often been...
Max Osborne, as the Founder of ThisThat, is at the helm of a transformative movement in the influencer marketing landscape. With a mission to empower the most ambitious marketing teams globally, Max is dedicated to demystifying the complexities of influencer marketing, which has often been likened to the "wild, wild west" of the industry. Under his leadership, ThisThat is pioneering innovative measurement and insight solutions that provide brands with actionable data and strategic brand lift studies. These initiatives not only enhance the effectiveness of influencer campaigns but also establish a new standard for accountability in marketing.
Max's expertise spans a diverse range of skills, including product development, operations research, and machine learning, which he leverages to drive ThisThat’s cutting-edge solutions. His commitment to simplifying the complex nature of influencer marketing allows brands to make informed decisions based on robust analytics and insights. Furthermore, his proficiency in budget management and team leadership ensures that ThisThat remains agile and responsive to the ever-evolving demands of the marketing landscape.
Key projects under Max's guidance include the development of influencer-led campaigns that not only resonate with target audiences but also deliver measurable results. His passion for public speaking allows him to share valuable insights at industry conferences, where he advocates for a data-driven approach to influencer marketing. For marketing teams eager to elevate their strategies and achieve tangible outcomes, Max Osborne and ThisThat represent a beacon of innovation and expertise in the influencer marketing realm. If you are part of a forward-thinking marketing team ready to embrace this evolution, reaching out to Max could be your next strategic move.
